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  課程結構
    課程分為3個部分,包括必修學科、專業主修學科及碩士論文,每學科占3個學分,碩士論文占6個學分,共42個學分。

  修讀語言
    本課程以英語修讀為主,並輔以中文教材。習作及項目報告必須以英語完成。

  修讀期限
    本課程的修讀期一般是18個月。為配合不同學員的學習進度,本課程修讀期最長可申請延至三年。

  教學模式
    本課程是透過純遙距模式修讀。此純遙距課程可獲豁免註冊。
遙距學習模式可在互聯網上的「網上校園」修讀課程。「網上校園」是一個以網絡及自主為基礎的學習方式,提供課程大綱、學習指引、課堂筆記、教科書、參考書目、補充閱讀及網上學習教材等遙距學習材料。三所大學的「網上校園」皆由香港國力教育機構管理,作為國際課程辦事處。世界各地的學生可以其個人的登入名稱及密碼,進入「網上校園」,並取得學習材料。

  修讀學科

Course Code Courses Credit
MA 204 組織管理 Organizational Management 3
MA 205 資訊系統管理 Management of Information System 3
MA 302 經濟分析學 Economic Analysis 3
MA 310 市場管理 Marketing Management 3
MA 311 財務管理 Financial Management 3
MA 312 運作/生產管理 Operations / Production Management 3
MA 313 人力資源發展 Human Resource Development 3
MA 314 組織行為及過程 Organizational Behavior and Process 3
MA 315 決策及商業政策組成
Decisions Making and Business Policy Formulation
3
MA 410 策略管理 Strategic Management  
MA 412 企業發展 Entrepreneurship Development 3
MA 414 傳意管理 Management Communication 3
MA 510 論文/研究 Thesis/Feasibility Study 6
TOTAL   42

CORE SUBJECTS

MA 204 Organizational Management

  • Business Consulting
  • Cross-cultural Management
  • Human Resources Management in China
  • Leadership and Change
  • Management in China
  • Management in Chinese Contexts
  • Managing in Asia
  • Managing People Globally for Competitive Advantage
  • Staffing and Leveraging Human Resources

MA 205 Management of Information System

  • Applied Network Management
  • B2B Electronic Commerce
  • Business Analysis Tools and Applications
  • Computer and Internet Security Management
  • Data Mining Tools and Applications
  • Decision Support and Knowledge Management Systems
  • E-Commerce and Telecommunication Law and Regulation
  • Foundations of Electronic Commerce
  • Information Alliances and Outsourcing
  • Information Systems Development Methodologies
  • Internet and Computer Communications
  • Introduction to Internet Programming
  • Knowledge Management in Electronic Commerce
  • Multimedia Information Systems
  • Software Project Management
  • Supply Chain Management and eLogistics
  • Telecommunications Policy and Management
  • Wireless Communications and 'M-Commerce'

MA 302 Economic Analysis
This is an introductory course on the development of theories and practices of economic systems. Topics include the working of various economic systems, their relations with ideologies and political systems, and the inter-relationship between efficiency, justice, liberty and democracy.

MA 310 Marketing Management
Marketing management including a study of qualitative and quantitative market analysis, product distribution, sales management functions, sales organization, sales promotion functions and sales control.

MA 311 Financial Management
This course address financial management issues and their general solutions with the objectives of maximizing the wealth of firm owners and capitalists.

MA 312 Operations / Production Management
Principles, procedures and techniques for effective utilization of production resources.

MA 313 Human Resource Development
This course aims to:

  • Examine the human domain in organizations: what policies, practices, and processes collectively anddistinctively relate to the management and harnessing of human resources;
  • Build on students' prior knowledge and experience by introducing the possibilities of managing people and change in organizations in a more strategic manner, and to inspire and enable students to pioneer new ways of doing this;
  • Explore and evaluate a series of strategic human resource (HR) prescriptions/ideas and to assess their value in different organizational contexts.

MA 314 Organizational Behavior and Process
Advanced theory on the behavior of individuals in medium and large organizations. The primary focus is on management techniques for increasing employee productivity in different organizational situations. Topics include: decision making, communication and conflict, group dynamics, and job design.

MA 315   Decision Making and Business Policy Formulation
Issues from the top management perspective are approached. Discusses the strategic determinants of success (and failure) of business firms. Examines the roots of competitive advantage. Covers both competitive strategy and corporate strategy.

MA 410 Strategic Management
This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.

MA 412 Entrepreneurship Development
This program is designed for aspiring entrepreneurs, corporate venture officers, and persons who would like to develop or strengthen a climate of entrepreneurship in their corporations, universities, and regions. The program covers the entire venture creation process from idea generation to building viable businesses, with special emphasis on the nurturing roles of corporation, universities, governments, and foundations.

MA 414 Management Communication
Study and practice of oral and written communication in management; audience analysis; delivery skills; group writing; presentation of technical information; meeting management.

 

附註:
個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。

 

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